According to the specialists’ studies, the new .eu domain will be the main economical internet domains, because it was for the first time in the Internet History when a domain was launched with a previous period that allows the companies to prove o prior right (company name, trademark) in order to get a domain name. So, Give to Caesar what is Caesar's.

Suppose that an internet user whishes to access the site of the company EuropeanCompany. He may try the following options: www.europeancompany.com or www.europeancompany.countrycode (e.g .de, .it, .fr, and so on)

Owing to the fact that the .com domains, as well as Top Level Domains ( .ro, .fr, .co.uk, ...) have been launched according to the principle ’’ first come, first served’’, it is possible not to find the site of the respective company.

Relevant examples are countless (from Romania): (www.fiat.ro, www.peugeot.ro, www.tiriac.ro, www.tiriac.com, www.ing.ro and so on).

The most secure solution remains www.europeancompany.eu.

This system was conceived by specialists form Italy, Belgium, Sweden that has established EURID (The European Registry of Internet Domain Names).

Sunrise allows giving to Caesar what belongs to Caesar. For the first time in history, the internet will reflect exactly the economic and realistic situation of Europe.

The new .Eu Domain will be just like a perfect mirror, from this point of view.

Not to talk about the possible and highly likely confusion at TLD national level (ro – ru (Romania – Russia), at – au (Austria – Australia).

.Eu will have such an impact that it will absorb all direct navigation on the internet at European level (type-inn traffic).

Type-in traffic occurs when the user guesses the name of the domain he is willing to access and types it directly in the internet browser.

As statistics confirm, over 60% of the Internet traffic is performed this way. (It is called Direct Navigation)

Even the top 500 most important American companies according to Forbes (http://www.forbes.com/2003/03/26/500sland.html) have reserved .eu domains!

The conclusion: A company that does not have a .eu domain, doesn’t practically exist in the European Virtual Market.